My idea was simple – to help people feel good.
The bed is where we begin and end our day, and the quality of our sleep affects our entire life. And I believe comfortable, soft, breathable bed linens are essential for a positive sleeping experience and a happier life.
I got my first sewing machine when I was just 5 years old – but despite my early aspirations to become a famous fashion designer, life took me in a different direction: Hollywood. The long, stressful hours working in the film industry made me realize the importance of rest and sleep.
That’s why I created HOURS&HOURS and set out to make the perfect bed sheets, delivered straight to your door. Premium materials and true craftsmanship should be accessible to everyone because we all deserve a good night sleep, a better life and more time for the things that really matter.
- Ginka Kostova, Founder
Modern and effortless basics for the everyday life
High-quality craftsmanship made to last
Sustainable and ethical manufacturing
Affordable superb quality and luxury
Crafted in Portugal - start to finish, by the most skillful artisans using 100% combed long staple cotton. Our factory is family owned and has been in business for over 90 years making bed sheets for luxury brands in Europe.
The Highest Quality Cotton There Is
Long staple for stronger and yet softer hand-feel.
Why Not Egyptian Cotton?
We believe in accessible luxury and Egyptian Cotton is very very expensive.
But we assure you, our bed sheets are even better, let us explain...
Single Ply Yarn
For The Softest Fabric On Earth
So you can fall asleep in less than 5 minutes
Forget About The Thread Count
It is really not important. It is the quality of the thread not the count that matters.
Breathable For Good Night Sleep
Percale is lighter airier fabric - effortless and casual
Sateen is buttery soft and lustrous - luxurious and elegant
Finished To Perfection...
By a weaver with over 90 years of experience with bed sheet fabric.
Tradition and modern technology is what makes our fabric incredible.
No Toxic Chemicals
And we are certified too. For truly sweet dreams...
Stonewashed And Garment Dyed
For one of kind look and the ultimate softness. Sleep has never been so beautiful.
Sewn In The Same Factory
For truly exceptional craftsmanship from start to end. Minimizing the carbon footprint too...
Bed Sheets Designed To Last
We spend months developing these bed sheets for your comfort, good night sleep and happy moments - in bed and outside of it.
Over 50% OFF!